Lead generation has become a notion that pushes the business without losing potential customers in the age of smart consumers. A new method to lead generation encompasses multiple complex processes and exposes a corporation to broader perspectives.

Lead generation is the marketing process of generating and capturing a customer's interest in a product or service. Marketers are exploring new ways to reach buyers as the purchase process evolves. In this case, leads providing companies helps sellers an opportunity to develop a long-term relationship with buyers.

Your clients are the lifeblood of your business, no matter what industry you're in. As a result, acquiring new clients should be one of your primary objectives, as this directly leads to business growth. That being said, one of your primary drivers for success is your ability to grab the curiosity of potential clients and guide them into a purchase.

What Exactly Is Lead Generation for an Organization?

Lead generation is the process of obtaining sales leads, such as buying lists. Sales leads are the lifeblood of sales organizations. A lead might be a person or a company who you intend to convert into a potential customer for your service or product. For businesses who place a high priority on inbound marketing, it is the creation of awareness and the initiation of a person's or company's interest in your company's product or service.

Lead generation is a sales and marketing hybrid in which your organization identifies and contacts qualified sales leads, i.e., potential clients for your products and services. Consider an inverted funnel with the wide end at the top as an analogy.

Once a qualified sales lead has been discovered, it is the responsibility of the sales team to contact that individual and, ultimately, close the deal. The more information accessible from sales leads, the more easily they may be converted to customers. Your sales should have familiarized prospects with your offerings and "warmed them up" to make a purchase decision.

How to Qualify Your Leads Once They Generate?

Lead qualification assists you in determining a person's tendency to buy. Not all leads are created equal, and because your time, energy, and resources are limited, being able to separate your most potential connections can make or break your sales. Here are some ways to get qualifying leads:

  • Analyze company information: If you're a B2B company, you should look over an organization's profile before sending out promotions. Taking note of important factors such as company size and industry will assist you in determining whether or not they are qualified leads.
  • Buyer Profile: Once a contact submits his details to you, compare his profile to that of your ideal customer. If they are compatible, you can designate this person as a qualified lead and nurture him accordingly.
  • Lead Scoring: This strategy requires awarding a score to each interaction between your lead and your marketing assets. The more frequently leads interact with your blog, social media pages, and email campaigns, the better their score and the more prepared they are to move on to the next stage.

If a lead satisfies the required requirements, you should increase your efforts to move that lead down the funnel. However, if a lead does not qualify, you can save time and energy by moving your attention to others.

What Are the Benefits of Lead Generation towards Sellers?

While lead generation is not without its hurdles, the rewards far outweigh them. So, what results can you expect from your lead creation efforts? While this is not a full list, it does highlight some of the most important advantages of lead generation:

  • Increase Brand Visibility

    How well do you know your brand? Moving on, how well-known is it in its target markets? Brand visibility is a metric for this. Lead generation educates and informs your target audience about your products or services, which helps you and your company get recognition.
  • Increase Sales and Profit Ratio

    More than 55% of B2B marketers devote more than half of their marketing budget on lead generation. Lead generating strategies that convert leads into actual customers can result in increased sales. The most significant advantage of boosting your leads is increased sales of your items or services.
  • Targets Desired Customers

    Lead generation enables you to be more deliberate about who you target and who receives your message. You may reach out to your ideal customer through a variety of channels and demographics.
  • Benefits both Buyer and Seller

    Your buyer may compare and research various products or services, boosting their potential to receive the greatest deal and quality. As the seller, you are not left wondering if this potential consumer is interested because they have already demonstrated some level of interest by downloading an offer or completing a form. It saves you from wasting valuable time and money on those who aren't part of your target demographic.
  • Important Prospect Information Is Collected

    You may collect vital information from prospects' preferences, wants, and contact information, which you can utilize to design the prospect's journey and personalize their experience. This allows you to adapt your product or service messaging to them, increasing your chances of earning their business.

How lead generation can impact on brand visibility of a seller?

It should come as no surprise that lead generation is the primary goal of all demand generation marketers, resulting in little to no focus on brand exposure in B2B organizations. But what if your lead pipeline begins to dry up? Building brand visibility takes time to fuel your pipeline, and the buyer's journey evolves in response to market shifts.

Brand visibility measures how well your target audience recognizes and is familiar with your brand. Brands with strong brand awareness are sometimes referred to be "trending" or "popular." Establishing brand awareness is beneficial for marketing and promoting your company and products, particularly in the early phases of a business.

Brand presence and lead generation efforts are both critical in propelling the company forward. To establish a robust pipeline and provide greater returns, a foolproof marketing strategy must launch strategies for awareness campaigns and following intent data-driven marketing.

List of Top 5 Business Leads Generating Companies in India 

The list of top business leads providing companies in India will help you understand how businesses perform in terms of lead generation. Let's go over them one by one!

1. IndiaMart

IndiaMart is one of the leading online B2B markets for small and medium-sized businesses, SMEs, and corporations. It enables you to communicate directly with the consumer by providing their contact information. This increases the client's and the company's engagement.

IndiaMart, which caters to enterprises of all sizes, assists you in locating sellers across cities. When a buyer lists his or her requirements, IndiaMart forwards that information to the relevant dealers.

BuyLead is one such option which is a purchase requirement sent by prospective buyers for products and services that are filtered by IndiaMart and shared with the suppliers dealing in those products/services.
  • The BuyLead alerts are sent to relevant suppliers through email, SMS, and app notification. 
  • The applicable BuyLead is then consumed by the suppliers.

Benefits of BuyLead (IndiaMart Packages)

  1. Suppliers get immediate access to new buyers.
  2. Details of the BuyLead (i.e., buyer requirement) are visible to suppliers even before consuming it. As a result, suppliers have the choice of consuming BuyLead only if they find it useful.
  3. Suppliers receive an immediate notification of the most recent and relevant BuyLead via multiple channels (Email, SMS, and App notification).
  4. New Buy Leads Assists suppliers in minimizing their dependence on established buyers, allowing them to expand their business. 

2. Aajjo.com

Aajjo.com is one of the leading online B2B marketplaces, offering the technology infrastructure and marketing reach to assist buyers, merchants, brands, and other businesses in connecting with suppliers and customers. The trade portal understands the vital demands of consumers and buyers, and its primary objective is to assist customers in making confident purchasing selections about what they specifically want to acquire.

Aajjo.com has a strong consumer-centric strategy and a strong vision to provide quality services to customers and earn the trust of global clientele. Weave mission is to develop a more effective digitally driven hub that truly provides a life-changing experience to buyers and sellers who may feel fantastic while acquiring things at a reasonable price.

Aajjo.com provides numerous advantages, including business leads for sellers: 
  1. Promote products through a web portal and allow them to be sold.
  2. High-quality leads are generated through the website and phone calls.
  3. Brand marketing and effective advertising
  4. A promotional video to advertise your company.
  5. Generate leads through the portal, emails, phone calls, paid to advertising, and organic search. Customers that are ready to buy
  6. The customer can reach the seller directly.


Aajjo.com offers the following eye-catching features for a seller: 
  • Leads: Aajjo.com reaches the correct audience with the right offer and message to generate high-quality leads.
  • Calls: Displaying your contact information directly to customers, allowing them to contact you immediately.
  • Cart / Wishlist: View a list of consumers who attempted to purchase your product(s) but were unable to do so.
  • Sale: You can immediately sell your stuff in your dealing locations.
  • Catalogue View: You can see who is looking at your catalogue and goods.
  • Banner: Various banners are used to promote the company and its products.
  • Product Promotion: Aajjo.com assists sellers in promoting their products on Google Shopping / Search, Bing.com Search, and other similar media platforms. 
Furthermore, Aajjo.com provides its own app for a more seamless approach to lead generation.

Aajjo.com offers a variety of options to meet your various company needs, including the ability to manage and get featured leads promptly. You can select any of the packages or membership plans for your company. 
  • Trusted: The Trusted package includes perks such as product enquiries, call Enquiries, a listing of limited products, product Views report, Cart/Wishlist report, standard commission on product sale, featured leads, and the ability to make one video (video duration 1-2 minutes).
  • Star Seller: All of the benefits of Trusted are included, as well as a discounted commission on product sales, two products promoted on the top location, the ability to promote products on the Google Search shopping tab, and the ability to manage leads.
  • Premium Seller: In addition to the capabilities of "Star Seller," you can promote 5 products on top location, have a store inventory module with seller panel, and create 3 videos with this package. As a vendor, you can obtain featured leads and manage them as well.
  • Industry Leader: In addition to the Premium Seller plan, you can get 10 products promoted on top locations and make 5 videos to promote your products. This is one of Aajjo.com's highlighted packages. Without a question, becoming an Industry Leader makes it easier to obtain and handle featured leads.
This Aajjo.com platform can provide a plethora of business opportunities. While portals allow businesses to reach a larger audience, they also allow businesses to segment, target, and reach a much smaller and more particular audience - providing you access to serious and more qualified buyers.

3. TradeIndia

TradeIndia is a Business-to-Business (B2B) internet portal for small enterprises in India and throughout the world. It was founded in 1996 with the goal of providing a single platform for the global business community to showcase their products and services. Today, it provides a single platform for all businesses (including SMEs and MSMEs) to promote their products and services online. Its portal is a perfect place for buyers and sellers from all over the world to engage and conduct business in a seamless, secure, and effective manner. 

Catering to businesses throughout India, TradeIndia assists its sellers who conduct business or showcase their products and services in obtaining trade leads, which are provided by TradeIndia and shared with suppliers dealing in such products/services.

One such tool provided on the TradeIndia website is Buy Leads, which allows the following activities:
  1. A keyword search option for the specific goods to buy leads for the seller to obtain the buyers' contact information.
  2. A showcase of the most recent buy leads posted by buyers looking to work with the seller.
  3. If you are a seller, you can search using the categories listed on the same page.
  4. New buy leads enable sellers or suppliers to profit from increased business and hassle-free communication with customers.

4. Justdial

Justdial is an Indian internet technology business that offers local search for various services around India via phone, online, and mobile apps. The service provided by Justdial is a database of business listings that users can access through phone or internet. The company also runs "Justdial Social," a service that combines content from social media websites, TV broadcasts, news, and other sources, as well as "Search Plus Service," which conducts online transactions via the web and mobile apps.

When you register as a seller with Justdial and pay the cost per lead membership charge, you will receive the most recent leads in which the buyer has contacted Justdial to refer a few web design businesses. Your name and contact information will be shared with 4–5 other competitors. You also acquire the customer's name and contact information. You can now contact them and introduce your company and services to them.

5. Exportersindia.com

Any buyer who posts a product/service requirement on ExportersIndia.com creates a ‘buy lead' for the supplier. You can contact these buy leads to market your products more quickly. Exportersindia.com verifies the contact details, i.e., either the Email ID or the Phone number, once the Buy Lead has been authenticated. For overseas leads, the platform verifies the information by validating the email address's reachability.

To search for any new “Buy Leads:”

  • On the top navigation bar, move your cursor to ‘Verified Buy leads.'
  • Select ‘Search Buy leads’ from the drop-down menu.
  • You will be redirected to the ‘Search Leads’ page.
  • In the space provided on this page, you can type the product/service for which you are looking for buy leads.
  • From the drop-down menu along with it, choose the country from you to wish the buy lead.
  • Select the ‘Search.’
  • You can see a large number of buy leads looking for the product that you have entered.
The recommended latest buy leads can be found in your ‘My Folder' on ExportersIndia.Com as well as in your email inbox.

  1. Exportersindia.com provides you with an up-to-date list of the most recent buy leads based on the products/services you provide. On a daily basis, this list is sent to your registered email address.
  2. On this site, you can also browse a list of the most recent buy leads in your 'My Folder.'

On the ‘Latest Buy Leads’ page, above the list of latest buy leads, you can find three filters, ‘Foreign,’ ‘My Country’ and ‘My State.’ You can check on any of these sections to view the leads from your state, your country, or only foreign leads.

Advantages and Disadvantages of Selecting Trade Portals for Business Leads

A trade portal is a platform that connects customers, suppliers, and businesses to easily exchange product information and conduct purchase transactions. They facilitate product discovery for buyers while providing sellers with access to a larger market, lowering operational costs for all parties involved. Static web pages (for product advertising) and custom e-commerce portals used to be viable options, however they are no more. With rising competition and the growing popularity of online marketplaces, a company's presence on a B2B trade portal has become unavoidable. The following advantages and disadvantages will help you decide which one to choose.


It's usually a good idea to begin with the positives, and purchasing business leads has lots of them. Few things in marketing are simple, and it sometimes feels like we're always chasing our tails, working hard to attain the results we need. Lead purchasing provides a refreshing ideal, assuring us that there is always a backup plan. Let's have a look at the advantages:

  1. Improved visibility for both new and existing businesses
  2. Web presence and marketing at a low cost
  3. Gain access to high-quality leads
  4. Ability to collect leads in real time
  5. Improve your networking skills with the assistance of the community
  6. Know about the product, the industry, and the competition.
  7. Diversify your sales channels and build new ones.
  8. High standards in customer service and trade policies

These are the reasons for which we recommend buying business leads; however, they are only one side of the coin. To fully determine whether this course of action is beneficial for your company, we must also consider the disadvantages.


Since no system is ever perfect, it makes sense that purchasing business leads has disadvantages. Your budget is hard-earned and must be carefully structured; you do not want to take any chances, therefore you must understand what buying business leads involves. The following factors will assist you in comprehending the disadvantages:
  1. Some lead suppliers collect contact information and then store it in a database for three years before selling it to you, setting you up for failure.
  2. Leads may have changed their contact information or moved to new businesses, which means they are unlikely to provide you the new business victory you need.
  3. The risk in contacting leads you purchased rather than leads you earned is a lack of personal touch. Even if this lead meets your desired criterion, there's no assurance they'll become a customer.
Now that you've seen both the advantages and disadvantages of purchasing company leads, you're in a better position to balance your options and choose whether this is a good fit for you.

The Bottom Line

Business lead generation has been around for a long time, but methods have evolved from just finding a client early in their sales journey and sending the sales team their way to finding a customer later in their sales journey and sending the sales team their way. Because the self-directed shopper is bombarded with information, it is critical to discover fresh, creative ways to cut through the static and reach out to potential customers.

With this guide, if you follow all the essential points and features, you’re now a decision-maker to choose which trade portal is best for you to grow the business you’ve. Whether it’s IndiaMart or Aajjo.com, you’ve own rights to select the best one for your relation-making with the buyers or sellers.