If you’re looking for a way to divide a room full of marketers, bring up the topic of guest posting. You'll undoubtedly spark a heated conversation. Some may argue that it is a waste of time. Others will swear by it and use it as part of their overall marketing strategy. The truth, as always, lies somewhere in the middle: yes, it can be a waste of time and resources but done well, it can be a strong source of growth.
Guest blogging can be an ethical and sustainable strategy to acquire high-quality backlinks and boost your SEO performance, in addition to raising brand recognition. That's why we decided to put together a comprehensive guide to guest blogging that anyone in any business can use right away. Here in this article, you'll learn the essential steps to creating a successful strategy on Aajjo.com. Some of them are as follows:
• Set specific, achievable goals
• Choose topics that will help to achieve your business goals
• Reach out to potential guest bloggers
• Write the article
But, before we go into the plan, let's clarify what guest blogging is.
What Is Guest Blogging?
Guest blogging is a type of content marketing that entails authoring and publishing articles for other websites. These include your byline and, in many cases, are marked as "guest author" or "contributed" by the editor of that website (or publication).
You may receive a thorough reward for your guest blogging work, depending on the magazine. That isn't always the case, though. Instead of monetary compensation, some journals will provide non-monetary incentives, such as a link to your personal website or social network profiles.
Let's look at some of the primary advantages of guest blogging:
Here are some of the most significant advantages of guest blogging:
• Establish yourself as a thought leader/industry expert.
• Strengthen your personal brand
• Expand your audience (social followers, subscribers, etc.)
• Improve your SEO performance
• Create high-quality backlinks
• Establish new collaborations and cultivate existing one’s Co-marketing collaborations, for example, or employment offers
• Increase the number of referrals
• Increase brand awareness for a company
• Increase the number of leads, users, and even customers.
Now that we've gone over that, let's go over each phase of the guest blogging process in detail if you want to be a successful guest blogger for major publications.
How to Guest Post on Aajjo.com – Simple & Easy Guidelines
It's simple to post a guest post on Aajjo.com, especially through its official website. We'll guide you through the processes so you don't get lost. So let’s get started!
Step 1: Go to www.aajjo.com/blog from your web browser.
Step 2: Tap or select the “Sign In” option to proceed.
Step 3: Since you don’t have any sign in credentials, you need to select the “Register Now” option.
Step 4: To complete registration, fill in the details of yours – such as Name, Email ID, Contact No, a new Password of your choice, Confirm Password. Optionally, you can tick “Join Mailing List”
Step 5: Now, select “Register Now!” to finish off your registration process.
Step 6: Now, on the bottom, you can see your registered name.
Step 7: On selecting your name, choose the option “Manage Blogs” to proceed on to next.
Step 8: From the left pane, select “Add Post.”
Step 9: Choose the Post Type you want e.g. “Standard Post”, mention the “Title” of your post. You must name the “Author” you want, mention “Tag(s)”, write a “Short Description” for your post.
Step 10: Mention your blog in the “Description” box. Meta Title, Meta Tag Description, and Meta Tag Keywords are others that you need to mention.
Step 11: Put the keyword for the blog or title in the box for making “Permalink”.
These are the steps that will greatly assist you in writing your very first guest blog for Aajjo.com. Now, we move into acknowledging the steps or guidelines for guest blogging through Aajjo.com mobile app.
How to Use Aajjo.com App for Guest Posting
Aajjo.com app, since its launch, is available for every utility that the main website Aajjo.com offers to its users. Doing guest posting through the app can be a great opportunity to increase your brand visibility, site authority, and credibility by leveraging other peoples’ trust and authority with the search engines and their audience.
If you have installed Aajjo.com mobile app and want to boost organic search rankings while reaping all the other benefits of guest posting, then the next step is to follow the steps down here:
Step 1: Install the “Aajjo.com” app from Google Play Store.
Step 2: Open the app now.
Step 3: Enter your mobile number. It is usually for phone number verification through One Time Password (OTP).
Step 4: Enter the “OTP” you received. Once you enter the OTP, Tap on the Verify Code.
Now, Sign up to start your new journey with the Aajjo.com app.
Step 5: To register, you’re needed to enter your name, email-ID, City, Password and confirm the password. You can verify both the password field by tapping the “eye” button. Once you complete filling in all the details, tap on “Register Now!” button.
Step 6: Now, tap “My Account” from the down row.
Step 7: Tap on the setting or gear icon in the right corner.
Step 8: Select “Manage Blogs.”
Step 9: Choose “Add Post” to proceed.
Step 10: Now, you have the option to fill the blank spaces to publish your first-ever blog. E.g. start with entering “Blog Title”.
Make sure all the spaces – such as Blog Title, Author name, product selection, Tag(s) are properly mentioned. Furthermore, Short Description, Description, Meta Title, and Meta Tag Description along with Meta Tag Keywords should be mentioned in the required fields.
Step 11: Lastly, mention the name for creating a permalink. Once everything is done, publish your guest post.
How to Guest Post Through Seller Panel of Aajjo.com
Seller panel is another option you can do guest posting on Aajjo.com. To do guest posting via seller panel, follow the steps down below:
Step 1: Go to www.aajjo.com/seller/registration
Step 2: Once you complete your registration part log into your account with the credentials.
Step 3: A dashboard will be appeared! In the left pane, select “Post/Articles.”
Step 4: Choose “Add new Post.”
Step 5: Mention your post type – whether it’s Standard, Video, or Article. Then, mention the Blog Title, Author name, Product name, Short Description, and Description which would be your blog.
Step 6: After that, mention Meta Title for your blog post, write Meta Tag Description and put Meta tag keywords.
Step 7: To create a Permalink, mention the name of your blog in the provided space.
Step 8: Once you’re done, you can preview your guest blog posting. Then, you can surely publish your blog on Aajjo.com.
This ends publishing a successful guest blog posting!
How to Become a Successful Guest Blogger
The following points should be kept in mind if you want to be a successful guest blogger. Let's have a look at each point provided below.
1. Set Specific & Achievable Goals
Setting reasonable, quantifiable goals is the first step in a successful guest blogging strategy. These objectives could be related to the success of your business (e.g., obtaining more leads or clients) or the success of your website (like improving your search visibility or your referral traffic).
Make your aim smart, whatever it is. When you have a clear aim in mind, choosing themes to write about, blogs to publish on, how frequently you write, and so on becomes a lot easier. Most importantly, a smart goal will determine whether or not this strategy is appropriate for your company and how much you should invest in it in the future.
Here are five examples of quantifiable goals you can set if you're just getting started:
• Get X referral hits from your guest posts OR increase referral traffic from your guest articles by X percent
• Get X leads from your guest posts' referral traffic OR increase the amount of leads from your guest posts by X%
• Get X clients through guest posts OR increase the number of clients you get from guest posts by X%
• Increase your SERP exposure or SEO performance by X%
• From your guest posts, get X number of high-quality backlinks to related material.
Goals should primarily be focused on referral visits, SEO traffic, and backlinks. Changes in these indicators can be traced back to guest postings in some cases. Clients and leads are obviously more crucial for the business, and guest blogging can affect them, but proper attribution might be difficult.
Let's move on to keyword research and how it influences the content generation process.
2. Choose Topics That Will Help To Achieve Your Business Goals
Guest bloggers frequently fail because they focus on the outlets rather than the content. That's an excellent technique for ensuring publication, but it serves the publishers' interests rather than yours.
Whether you're a seasoned blogger or just learning how to start a blog, you should start by selecting themes that will help you achieve your ultimate goal, whether it's referral traffic, SEO performance, prospects, or clients.
Begin by generating a shortlist of your most important website pages to promote and feature in future guest articles. Analyze your present situation for each website, such as monthly SEO traffic, and create a target for guest blogging in a specific timeframe. You can set a broad objective for your website as well as particular goals for individual pages.
Choose an overall theme for each target page that is relevant to your expertise and would be valuable to readers. Then you can start using keyword research tools to generate guest post ideas for the future. Let's use a meta-example and create a guest blogging strategy based on the broad topic of "guest blogging." Under the scope of this topic, we can generate a variety of material, including how-to pieces, thought leadership, case studies, and ultimate guides. Using keyword research tools, we can uncover suitable article ideas for each form of content
3. Reach Out To Potential Guest Bloggers
It's time to start thinking about how you'll pitch your guest post ideas at this point. As previously said, the newspapers you want to target go through a rigorous editorial process. So, first, study out the website's guest blogging standards, and then plan up your pitch. Our advice is to approach your blogger outreach process methodically, beginning with the keywords you discovered before and your target publication. Check to see whether your chosen topic already has a ranking on your target website.
4. Write the Post
As long as you've chosen a topic that you're passionate about and know a lot about, this should be the easiest part of the process. All you have to do now is set aside some time and start typing. It's completely OK to hire an editor to evaluate your copy if you're not confident in your writing. It's usually a good idea to have a fresh pair of eyes look over your work and provide ideas.
Here are some vital tips for writing guest blogs, whether you're a seasoned pro or just starting started (and any type of post, for that matter).
• Create material that is both long-term and compelling.
• Divide the content into tiny, easy-to-understand chunks.
• To make information more linkable, use original photos and graphs.
• Include a link to your own, related content.
• Include internal links to other articles published by your publisher.
• Include your byline and explain what qualifies you as an authority on the subject.
Don't forget to include your author information when you send your final manuscript to the editor: your complete name, a short bio, and social media connections so readers can connect with you, a headshot, and your website.
You're now ready to hit "Publish" and send the editor your guest article. Before you can call your endeavor finished, there's one more thing to do: measure the results.
How Does Guest Blogging Help Your Blog/Website?
Guest blogging, often known as guest posting, is an SEO strategy in which you write relevant material to submit to another website and get it published. Collaboration is one of the most effective and long-lasting tactics for expanding your network and creating relationships with your target market.
According to the survey, blogs would devote 60% of their monthly articles to guest contributions. 63 percent of readers believe blogs with numerous authors are more reputable than blogs with only one author, according to the same site. When a guest author posts, there is a 75 percent increase in direct sales.
So, whether you're a blogger or a website owner, you should start guest posting right now to reap the rewards listed below.
1. You Will Be Regarded As An Expert
As a writer or blogger, guest writing boosts your authority and builds your foundation. You position yourself as an expert within the industry when you guest write about your niche issue and talk about it with others who are interested or haven't even considered it. The audience will instantly associate you with the subject and will be more likely to look to you for information on the subject.
2. You Will Have A Boosted Presence in Social Media
Having a strong Google presence is one thing, but growing your social media presence will undoubtedly double or even treble your relationship. People will want to learn more about you if you share your published content on social media, so they will google you and any internet presence you have. You might gain some new fans who are interested in what you have to say. The more people who find you, the more likely they are to share your post or tell their friends about you.
3. You Will Gain Increased Traffic
One thing leads to the next. More people will visit your website if you are regarded as an authority with a large readership. The backlinks you've generated with your guest posts from high-authority websites will help you get strong SEO results, which will improve your site's searchability and drive more visitors to it.
4. Guest Posting Best Practices
As long as the websites to which you've submitted your material are of high authority and your information is relevant and valuable to readers, the impacts of guest posting are long-lasting. Here are some basic practices for guest posting to help you out:
Identify Your Goals: Before you ever consider writing, you must first set objectives for yourself. This will help you figure out who you're going to market to and what interests them the most. Going in blind can sometimes be beneficial to some people, but the truth is that it does not work for everyone. It will be much easier to identify the measures you need to follow once you've determined your aim.
Choose Topics That People Can Relate To: Now that you've identified your target audience, it's important to hunt for topics or issues that are unique to them.
Promote Your Work: You established your objectives and evaluated the requirements and desires of your audience. By this point, you've written the piece that will be published on the website where you'll be guest posting.
5. Guest Posting Helps Build Authority
Guest posting aids in the development of authority. Another benefit of generating authoritative content on issues in your region is that it boosts your authority. The more high-quality content you publish on your blog, the more you establish yourself as an industry authority. The benefit of guest posts is that they appear on your blog even if they were written by someone else, which helps to reinforce your brand.
Why Is Guest Posting Important For Your Business?
Though there are multiple advantages to guest writing for your business, you must first establish yourself as an authority figure in your field and market by networking with other thought leaders.
As a result, your brand gets exposed to a larger audience, potentially resulting in more website clicks. We propose including guest pieces on your blogs to provide your clients and audience with unique insights and content.
Guest blogging is a great method to keep your readers interested in your content and engaged. We're all guilty of monotony and get bored with the same old things. Your blog might gain more shares and possibly go viral if you provide entertaining and helpful content to your target audience.
Guest posting is one of the most effective digital marketing methods your company can employ. If you want to gain the confidence of your target audience while also spreading your brand's message, the greatest thing you can do is start contributing to other blogs in your field. Blogger outreach is a wonderful method to do this.
Tips for High-Quality Guest Posts
• Only publish well-written posts that are free of spelling and grammatical problems. Never publish guest posts solely to increase the number of posts on your site. Keep in mind that anything you put out there is a representation of your company.
• Only publish one-of-a-kind stuff. Before you publish any guest pieces, make sure they're original and that you own the rights to them. You don't want to republish articles that have already been published on other websites. This is negative for SEO and detracts from your goal of establishing your company as a leader.
• When it comes to outgoing links, be cautious. It is OK to connect to reputable websites. Such links, in fact, give your posts more legitimacy and can even assist your SEO. Linking to low-quality sites, such as affiliate links, can, on the other hand, affect your SEO. Also, keep the number of links in the author bio to a minimum. Allow no more than two links in this box, including links to the author's website and social media accounts.
• Include timely and relevant issues for your audience. When posting guest pieces, you must adhere to the same guidelines as when creating original content. Always go over possible blog posts with a fine-toothed comb. You want well-written, original content, but you also want to make sure the themes are relevant to your visitors. It's always better if writers pitch you first before delivering you their articles. You might also request specific themes if you work with authors on a regular basis. Covering topical issues based on recent happenings, as well as evergreen ones that your audience will care about months, if not years down the road, is always a smart idea.
• Keep in mind that you are not bound to publish every post that is submitted or suggested to you. Your blog and brand are still yours. Choose material that you can be proud of.
Guest posting is a great way to keep your readers interested, build your audience, and improve your search engine rankings. If you follow the instructions above, you'll discover that this is an evergreen method for increasing the popularity and influence of your site.
Guest blogging can be beneficial to all parties involved, particularly if the connection is reciprocal. Guest blogs can be quite beneficial to your marketing staff because they provide them with something fresh and instructive to use in campaigns and social media posts. It's also beneficial to writers because it gives them access to a new audience and a chance to promote their businesses. You'll be able to reap the many benefits and position yourself as an authority in your field by knowing the importance of guest blogs and following best practices.