Social Media Marketing Service

Service Details

Well you definitely want to be on social media because there are a lot of people on it, and you want people to be aware & buy your stuff. We can help you with building a dynamic & bold identity on social media that promises return on your investment.     PHASE 1: Creating your online presence It is key in social media marketing to understand what kind of impact the business or brand has on the social network. Regardless of the core purpose of the business, social network runs on active & live content. That means that it requires daily engagement with people to establish itself as a recognizable brand/business/company. Generating pages on all social networks for the business & creating resources for the same. Creating a brand sheet developed from the marketing assets that have been for offline basis. If there is no marketing asset for the business, then generating a design sheet for the purpose of creating a recognizable design for association with the business/company/brand. PHASE 2: Optimizing your Social Media & Creating a Strategy After splashing into the ocean of social media, we need to understand the ecosystem. This requires us to setup a game plan suited for your organization based on tools we use for auditing and analysing your social media pages, get a detailed reports on your engagement with the users and users engagement with the brand on your pages, this encompasses likes, views, reactions, comments, posts, etc. Based on this data we setup clear cut goals, objectives & KPIs. This involves setting up a calendar to schedule for important dates to be leveraged for promoting your content for boosting your business. And using the given data to optimize your setting on social media platforms for gaining access to your core market audience. Coming up with crisis management plans for key situations so that the campaigns are read for emergencies. Based on discussing all of the above, this allows us to setup a budget for social media promotions, marketing & advertising.     PHASE 3: Building your Advocate Community The importance of the social media isn't only to gain awareness and recognition. It is to build an active thriving community that becomes your buyers but also they become your advertisers. So this requires an incessant and consistent attempt to build, grow, engage & leverage your social audience to maximise your online revenue. And all platforms let it be Facebook, Twitter, Instagram, Snapchat, Medium, Youtube, LinkedIn, Pinterest, Reddit, Quora etc. all of them have different ways of building a community. This requires for us to approach Influencers & Advocates, established people on social platforms that closely associate with your brand/company/business or are open to promote a business that is in the same field as they are. All of this tracked by measuring the Return on Investment (ROI). Based on the data provided we can target certain geo-locations, create lists for separate platforms & approach markets in a more guerilla-esque fashion.   PHASE 4: Content Generation Social Media requires regular content generation, but not necessarily content creation but also involves internal content curation & external curation. Sharing other relevant data associated with your business is also important, as it creates backlinks on social media platforms & creates good relationships with other business that will come in handy.